Revenue
$211,800
+6.8% vs last month
From $500/month · 3-month minimum
The analyst relationship without the hire. Your numbers arrive by the 5th, every month, with someone to ask about them.
Standard
$500/mo
Up to three data sources, one report, one review call.
Extended
$850/mo
Up to six sources, two reports or departments, board-ready formatting.
Nonprofit
$400/mo
For registered nonprofits with budgets under $2M, aligned to grant cycles.
Businesses past the point where the owner can hold every number in their head, and nonprofits with funder deadlines that do not move. If you are a contractor, the job costing and lead ROI reporting we build is usually what the monthly report covers. Nonprofits normally start from grant and impact reporting.
Headline numbers with an honest comparison to last month, the charts behind them, the written note and the summary tables.
Bay Coast Services is a fictional home-services company in Baldwin County, Alabama. Example data — a made-up business, not a real client.
The month-end pack Bay Coast Services would receive
Month in one line
Best HVAC month of the year lifted revenue to $211,800, but callbacks on one crew quietly ate into the gain.
Revenue
$211,800
+6.8% vs last month
Gross margin
35.6%
+2.1 pts vs last month
Jobs completed
284
+4.8% vs last month
Average job value
$746
+1.9% vs last month
New customers
95
+14.5% vs last month
Callback rate
4.3%
+0.7 pts vs last month
Where this month sits in the year
Side-by-side comparison
Volume behind the revenue line
September finished at $211,800, up 6.8% on August and the second-strongest month of the year. The gain came almost entirely from HVAC replacements booked before the fall slowdown.
Crew B's callback rate rose to 5.8%, roughly double Crew A's. Every callback is a free visit, so this is worth about $6,400 of lost margin over the quarter.
Maintenance plans are still small at 9% of revenue but carry the best margin in the business. Twenty more plans a month would add more profit than ten extra plumbing jobs.
Suggested focus for October: review Crew B's close-out checklist, and offer a plan renewal to the 62 customers whose plans expire this quarter.
Revenue, profit, margin and jobs for the last 12 months
| Month | Revenue | Gross profit | Margin | Jobs |
|---|---|---|---|---|
| Oct | $148,200 | $43,300 | 29.2% | 221 |
| Nov | $131,500 | $35,300 | 26.8% | 196 |
| Dec | $118,900 | $28,500 | 24% | 172 |
| Jan | $164,300 | $51,600 | 31.4% | 243 |
| Feb | $139,800 | $40,700 | 29.1% | 205 |
| Mar | $157,600 | $49,300 | 31.3% | 228 |
| Apr | $172,400 | $55,600 | 32.3% | 246 |
| May | $188,900 | $64,400 | 34.1% | 264 |
| Jun | $203,700 | $69,800 | 34.3% | 281 |
| Jul | $214,500 | $73,300 | 34.2% | 292 |
| Aug | $198,300 | $65,700 | 33.1% | 271 |
| Sep | $211,800 | $75,400 | 35.6% | 284 |
Share of revenue and margin by line of work
| Service line | Revenue | Share of revenue | Gross margin |
|---|---|---|---|
| Plumbing | $80,484 | 38% | 31% |
| HVAC | $72,012 | 34% | 37% |
| Electrical | $40,242 | 19% | 26% |
| Maintenance plans | $19,062 | 9% | 52% |
One month of numbers tells you very little. Three lets us show trend, catch seasonality and actually change a decision.
The numbers agreed in month one, how they moved, what looks unusual and what we would look at next. Usually four to six pages, written in plain English.
No. Monthly reporting can run off exports. If a dashboard would save time, we will say so rather than quietly billing for manual work.
After the first three months, yes — 30 days' notice, and everything stays in your accounts.
Bring last month's numbers to the call and I will explain what a useful report should contain.